AI visibility report

Sample report

How AI engines see bluepeakhvac.com

HVAC & home services · Boulder, CO

This is a complete sample built on our demo tenant, BluePeak HVAC. Every section below is exactly what a real report contains. Run your own free audit to get the live version.

The verdict

Section 1

Visibility score

34 / 100

Technical readiness

42 / 100

Executive summary

BluePeak ranks well in classic search but is close to invisible in AI answers: cited on 4 of 18 buyer-intent questions, and never for the highest-value pricing queries. Airflow Pros takes 7 citations on the back of a detailed cost guide and comparison content BluePeak doesn't have. The site's technical layer also gives engines little to work with — no llms.txt, no FAQPage schema, and service pages without dates. The good news: the gap is content-shaped, not brand-shaped. Two pages and two schema fixes would contest 9 of the 14 lost queries.

Coverage by engine

Section 2

Engine	Queries	Mentions	Citations	Subscore
ChatGPT	18	5	1	24
Perplexity	18	7	3	47
Claude	18	3	0	18
Gemini	18	6	2	36

Citation matrix

Section 3

Buyer question	Intent	ChatGPT	Perplexity	Claude	Gemini
how much does a heat pump installation cost in Boulder	pricing	—	—	—	—
best HVAC company in Boulder CO	comparison	—	✓	—	◦
furnace replacement vs repair — when is it worth it	research	◦	✓	—	—
heat pump vs furnace for Colorado winters	research	—	—	—	✓
Colorado heat pump rebates 2026	pricing	—	◦	—	—
emergency furnace repair near Boulder	local	—	✓	◦	✓
how often should AC be serviced in a dry climate	research	◦	—	◦	—
Airflow Pros vs other Boulder HVAC companies	comparison	—	—	—	—

✓ cited◦ mentioned only— absent

Who gets cited instead

Section 4

airflowpros.comdirect7

summitmech.comdirect5

angi.comaggregator4

energy.govaggregator3

yelp.comaggregator2

Competitor deep-dive

Section 5

Airflow Pros7 citations

Content they have, you don’t

2,400-word heat pump cost guide with Boulder-specific figures
Comparison hub: heat pump vs furnace, brand-vs-brand pages
FAQ blocks with FAQPage JSON-LD on every service page
Rebate explainer updated for the 2026 Colorado programs

Features they tout

Same-day installation quotes
Xcel Energy rebate paperwork handled for you
10-year labor warranty

Queries they took

“how much does a heat pump installation cost in Boulder” (ChatGPT, Perplexity, Gemini) · “best HVAC company in Boulder CO” (ChatGPT) · “Colorado heat pump rebates 2026” (Perplexity, Gemini)

Summit Mechanical5 citations

Content they have, you don’t

Seasonal maintenance guides with published checklists
Service-area pages for each Front Range town
Customer-question blog answering one query per post

Features they tout

Flat-rate pricing menu published on-site
24/7 emergency dispatch

Queries they took

“emergency furnace repair near Boulder” (Perplexity, Gemini) · “furnace replacement vs repair — when is it worth it” (Perplexity)

Technical findings

Section 6

failllms.txtNot found at /llms.txt — engines get no map of your key pages.

failFAQPage schemaNo FAQPage JSON-LD anywhere on the site; FAQs exist as plain text.

warnContent freshnessService pages carry no visible dates; last blog post is 14 months old.

warnAnswer-first structureKey pages open with brand copy; the direct answer appears below the fold.

passCrawlabilityrobots.txt allows AI crawlers; sitemap.xml present and current.

passLocalBusiness schemaValid LocalBusiness JSON-LD with NAP data on the contact page.

The fixes, in order

Section 7

highcontent gap

Publish a Boulder heat-pump cost page

The single most-asked pricing query returns zero BluePeak results on all four engines. A cost page with real local figures — equipment tiers, install ranges, rebate math — contests it directly and feeds three related queries.

slug: /answers/heat-pump-installation-cost-boulder
H1: How much does a heat pump installation cost in Boulder?
→ answer + $ range + date in the first 50 words
H2: What drives the price up or down
H2: 2026 Colorado & Xcel rebates (with the math)
H2: Heat pump vs furnace running costs at altitude
H2: FAQ (marked up as FAQPage JSON-LD)

evidence: 0/4 engines surface bluepeakhvac.com for the pricing query; airflowpros.com cited by 3/4.

hightechnical

Add llms.txt and FAQPage JSON-LD

Both are missing and both are cheap. llms.txt gives engines a curated map of your best pages; FAQPage schema turns your existing plain-text FAQs into quotable, citable answers.

# llms.txt
# BluePeak HVAC — Boulder, CO
> Residential heating, cooling & heat pump specialists.

## Services
- /services/heat-pumps: Heat pump installation & service
- /services/furnace-repair: Furnace repair & replacement

## Answers
- /answers/heat-pump-installation-cost-boulder: Local install costs

evidence: Technical findings: llms.txt FAIL, FAQPage schema FAIL.

mediumcontent gap

Answer the 2026 rebate question

Rebate queries spike every season and currently route to energy.gov and Airflow Pros. A dated, maintained rebate explainer with worked dollar examples is the kind of fresh, specific page engines prefer to cite.

evidence: 'Colorado heat pump rebates 2026': BluePeak absent on 4/4 engines; energy.gov cited 3×.

mediumstructure

Move the answer above the fold on service pages

Engines quote pages that answer in the first screen. Rework the top of each service page to lead with the direct answer, one concrete number, and a current date — brand story after.

evidence: Answer-first structure WARN: direct answers found below the fold on 5 of 6 service pages.

lowfreshness

Date your pages and revive the blog cadence

Stale content costs citations at the margin. Show a visible 'updated' date on service pages and ship one question-shaped post a month — the audit's question list is a ready-made backlog.

evidence: Content freshness WARN: newest post is 14 months old.

72 live queries · 41 agent turns · sample dataGenerated by BookRails · results from live engine queries

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